SAP | DIGITAL & SOCIAL
role: associate creative director | ux writer
“INTERACTIVE LOCKER ROOM” | INTERACTIVE
SAP gives NHL fans easy, up-to-the-moment access to a century of in-depth stats online. Our task was to deliver that same access to fans at NHL stadiums nationwide in a fun and engaging way.
We created interactive locker rooms that connected SAP data to gear inside players’ lockers. With a simple touch, fans can access real-time stats, video highlights, historical facts, player insights and other easter eggs. And since the data was constantly updating, each touchpoint was a new experience.
INDIVIDUAL LOCKERS | SOCIAL
We also turned our interactive locker rooms into social content for fans to engage with anywhere.