PFIZER | ECOMMERCE
role: copywriter | ux writer
ADVIL | WESITE REDESIGN
Advil's entire website was in much need of a redesign. As lead writer on this project, I worked with a team of art directors and UX designers to craft a site that was easier to navigate and mirrored the brand's new tone of voice, which empowers people to tackle whatever pain they have head on.
The site is currently up and running at advil.com. See a few examples below:
ADVIL | Amazon Product Pages
As part of Advil’s digital transformation, they wanted a more dynamic presence on third party eCommerce sites. Working with Amazon’s product design platform, I wrote detailed product descriptions for these marquee products.
ROBITUSSIN | WESITE REDESIGN
Along with UX designers, content strategists, information architects, and graphic designers, I helped create a new digital platform for Robitussin. I was in charge of copy and proud of the new usability of the overall consumer experience. The site is currently up and running at robitussin.com
CENTRUM | LANDING PAGE
Centrum wanted to introduce a new product to the Multivitimin community on their website while also encouraging people to try it before its official release date. This landing page allowed people to get free samples delivered to their mailbox, as well as coupons delivered to their inbox.
