MORE EXPERIENTIAL & EVENTS
ROLE: ASSOCIATE CREATIVE DIRECTOR | COPYWRITER
AMEX PLATINUM HAMILTON EXPERIENCE
How does American Express show the value of being a Platinum Card Members? For theater lovers, we threw a private performance of Hamilton followed by a Platinum Members Only afterparty with the cast.
Billed as a modern day Winter’s Ball, this event was filled with the spirit and essence of the show, along with an open bar, live music and plenty of photo ops to prove they were "in the room where it happened".
AMEX @COACHELLA
Coachella is all about music and self-expression. We built an onsite footprint that accomplished both. Inside our space, we had two video booths, each designed to resemble Coachella's landscape. Using a programmatic camera and light system, festival-goers could star in their own mini-music video, then send it out to their social media fan base.
THE SPACE:
THE OUTPUT:
AMEX @PANORAMA
In the summer of 2016, Coachella flew East to present NYC with a new music festival called Panorama. Since American Express is all about enhancing Card Member experiences, we built a two-story hospitality space near the main stage that gave fans a place to relax, recharge and re-engage with the festival.
A few social posts from the 360° light-painting photo booths:
Festival-goers could also post to Snapchat using Amex Panorama Snapchat geo-filters that were available throughout the festival weekend.
