BLACK & DECKER | TV & DIGITAL

role: copywriter

“DESIGNED FOR HUMANKIND” | CAMPAIGN

Black & Decker innovates tools for a consumer’s sake, not innovation’s sake. From conception to completion, each product is crafted with insight and understanding behind how people work. The following spots illustrate this brand philosophy.

SMART SELECT DRILL | TV

READYWRENCH | TV

RATCHETING READYWRENCH | TV

BLACK & DECKER UNIVERSITY | MICROSITE

BDU is an online university that teaches people the proper way to use household tools so they can take on more DIY projects. The teachers are Black & Decker employees. The textbooks are Black & Decker tools. And our alumni association will assist you without ever asking for a donation.

DUSTBUSTER | PRINT